Motorola | Liberty Creative Solutions


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Motorola engaged Liberty Creative Solutions to create a marketing campaign with supporting collateral for the company’s wireless portable and mobile radio products. Liberty introduced Motorola to variable data printing, a crucial element in the direct marketing component of the project. This enabled one-to-one marketing with customization of each mail piece ensuring the greatest impact once in the hands of the recipient. Liberty spear-headed the design and copy writing processes, and also managed the database process to ensure that the personalized printing was conducted in the optimal manner.

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